Colombia: The Evolution of Coffee Culture in Colombia’s Coffee Region

Jun 12, 2016 | Erin Donaldson, Colombia Reports
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While growing coffee has been a major part of the economy of Pereira and the surrounding coffee region, drinking one of Colombia’s most iconic export products is only just kicking in. For years we have all had these beautiful dreams of what a perfect cup of coffee should be. It’s rich, fresh, the right aroma and beautiful in presentation. We are enchanted with memories of the old Juan Valdez publicity which showed a campesino merrily hauling coffee on his burro. What we are never told is that many of the same people who grow, cure and export coffee too often previously have had no educated appreciation of the intricacies of what they do.