Afghanistan: This Startup Is Sourcing from Conflict Zones and Selling at Sephora

Aug 29, 2018 | Esha Chhabra, Forbes
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Shopping at Sephora can now make social impact -- and potentially divert traffic away from the opium epidemic in Afghanistan. Barbara Stegemann, the founder of The 7 Virtues, is leading a revolution with her fragrances that source orange blossom and rose oils from Afghanistan. This Canadian company is far more than just a beauty or fragrance brand; it’s a movement to use business as a vehicle for peace and commerce in conflict zones. This week, The 7 Virtues peace perfumes go on sale at select Sephora stores across the US and online.